Redemption Roasters are on a mission to reduce reoffending rates through coffee.
We believe exceptional coffee can come from people and places you wouldnʼt expect; at our roastery in HMP The Mount, we train offenders in coffee industry skills with the aim of reducing reoffending in the UK. Upon release, we help our graduates find work in our own coffee shops, or within our network.
As a social enterprise, we think differently to other speciality coffee companies; we strive for profit in order to achieve our purpose. Every member of the Redemption Roasters team has a role to play in achieving that purpose; to challenge perceptions and change lives through speciality coffee
We are looking for an Ecommerce Marketing Manager
Weʼre a scaling brand with big ambitions and loads of potential. Weʼre looking for an experienced Ecommerce Marketing Manager to build our brand and online sales. In this role you will take our website, email marketing strategy and paid digital advertising to the next level. This role will best suit someone with website management, UX, digital marketing and product merchandising experience, with a curiosity for digging into the data and analysing customer behaviour. This role will report into our Head of Marketing and be based in our new Kings Cross HQ.
Your responsibilities will include:
Owning all aspects of the Redemption Roasters website to best showcase the Redemption brand and deliver a seamless purchase experience for our customersTraffic, conversion and customer data analysis for monthly reportingDeveloping and owning the E-commerce strategy to drive revenue growth and profit. This will include:
– Growing our customer base- Improving customer retention and repeat rates- Increasing the number of coffee subscriptions- Product and pricing recommendations- Developing online merchandising principles
Owning and iterating the email marketing calendar to deliver brilliant and varied contentBriefing designers and copywriters internally and externally, as requiredProject managing the transition to a new email marketing platformBuilding a paid digital marketing strategy which includes paid social and SEOInputting into wider marketing campaigns
The ideal candidate will demonstrate:
A degree or equivalent (desirable)Minimum of 3 years experience in a similar roleWebsite development experienceExperience delivering complex digital projectsExperience managing third party agencies and freelancersConfidence across data analysis platforms including Google AnalyticsDigital marketing experience; SEO, PPC and affiliate marketingExperience managing email marketing campaigns with A/B testing and insight analysisConfidence managing a budget and negotiating with suppliersAn analytical and curious mindset with a love of problem solvingStrong communication and time-management skillsTeam management experience (desirable)An eye for great designEnthusiasm for, and an understanding of, the Redemption Roasters mission
At Redemption, youʼll receive:
The opportunity to impact peopleʼs lives through our social mission of helping ex-offenders back into work and learning skillsCompetitive salary and benefits28 days holiday per annum (including public holidays)Free drinks at all our cafes50% staff discount on bags of coffee in our cafes and onlineFree gym membershipDepartmental dinners twice per yearCompany-wide socials every two months1x Christmas and 1x Summer party3 professional development days allowance per yearSCA training opportunitiesDiscretionary bonusesCycle to work scheme
Equality and diversity
Redemption Roasters is an international and multicultural business with customers, suppliers, and employees from across the globe. Fostering diversity in the workplace is both right and good for business. Gender, belief, ethnicity, origins, disability, sexual orientation, marital status, age or history of incarceration doesn’t matter. If you perform, you’ll fit in, whoever you are. We welcome applications from people with backgrounds traditionally underrepresented in the speciality coffee industry.
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